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Corporate Strategies Case Study
Case Title:
Cartridge World, The Australian Cartridge Refilling Company’s Business Model: Can it Sustain?
Publication Year : 2006
Authors: Priti Krishnan, Sumit Kumar Chaudhuri
Industry: Printing Imaging Equipment
Region: Australia
Case Code: COS0036
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Digital-based inkjet and laser printing is being done at an increasing rate worldwide. Coupled with the high cost of ink cartridges, manufacturing inkjet cartridges has become an extremely profitable business for printer manufacturers. However, the exorbitantly high cost of ink cartridges has resulted in customers shifting to the concept of refilling ink cartridges that are done at half the cost of a new cartridge. Cartridge World, an Australian company that operates in many countries through franchise stores, leads this business model.
Pedagogical Objectives:
- To discuss the new business model adopted by Cartridge World
- To discuss whether Cartridge World, leveraging on its new business model, can compete with big printer manufacturers like Hewlett Packard.
Keywords : Brick and mortar concept; Competitive advantage; Cash cow; Low cost strategy; Corporate Strategies Case Study; Quality; Competition; Franchising; Business model; Customer service; Business ethics; Hewlett-Packard (HP); Canon; Competitive strategy
